Nokia X “Snow”

Jam Films work with Jako at Annex films & JWT to create this dynamic film for the Nokia X android phone,demonstrating quick access to your most-used apps.
Agency:JWT Director:Jako Producer:Fred Robinson VFX:Mark Robinson, Angus Wilson, Matt Wilmshurst


Jam Films collaborate with McCann Manchester to create Sgt.Major Mouse in this advert for Aldi Fine Wines.
Directors: JaM, Agency: McCanns Manchester, Creative Directors: Dave Price & Neil Lancaster, Producer: Jess Bell, DOP: Vanessa White, CGI: Jean-Louis Billard.


Jam Films direct 3 in a bed for Harrows Darts. Credits – Producer: Jess Bell / DOP: Vanessa White / Creative: Kira Lipscombe / Storyboard Artist: Adrian Marler/ Sound composition: Joe Wilkinson @ Eclectic Music


Jam films were approached to create an epic scene with the camera floating alongside a nuclear submarine using a 1 minute Animation sequence and 1 camera move.

There were 3000 pieces modelled to create the deconstruction of the Submarine.
Individual textures were highly detailed and the whole scene was a massive 8k. The lighting was set up and the two environments were blended together in Nuke.

The team created a beautifully smooth animation with detailed textures which combined have a very dramatic feel that the client was delighted with.


  • Client: BAE SYSTEMS
  • Agency: Alexander Mann
  • CreativeDirector – Andy Gregory
  • Production – Jam Films
  • Direction – JAM Films
  • JAM Lead VFX Sup: Mark Robinson
  • CGI – Keith Rogers & Simon Wottge (smoke & Mirrors)


HSBC Serious Play – Campaign Pick of the week


See full credits on our blog

To celebrate HSBC’s co-title sponsorship of the 2012 Cathay Pacific / HSBC Hong Kong Sevens rugby tournament which takes place from 23-25 March, JWT London has created an integrated campaign spanning print, the web and the Hong Kong Stadium’s big screens.

The agency enlisted Annex Films’ Paul Middleditch to shoot the films that will be shown during the event, which is the showpiece of the HSBC Sevens World Series and the biggest event on Hong Kong’s sporting calendar. So popular are the Sevens that many locals put great effort into outlandish fancy dress for the occasion, something that JWT tapped into for the campaign by unleashing teams of cowboys, army soldiers and Roman centurions to rampage through the city in a furious game of rugby.

Middleditch was the perfect choice of director not only because of his track record for directing large-scale, epic ads such as Carlton Draught’s Big Ad, but also because of his passion for the sport. “As a Kiwi I love my rugby and I was extremely excited at the potential of injecting some of my love of the game into this commercial. It’s rare to have the opportunity to push things this far,” said Middleditch


  • JWT London
  • AGENCY PRODUCER: Romila Sanassy
  • COPYWRITER/ART DIRECTOR – Miles Bingham & Kevin Masters
  • Creative Director: Daniel Henessey
  • PRODUCTION co – Annex & Plaza Films
  • DIRECTOR – Paul Middleditch
  • JAM Lead VFX Sup: Mark Robinson
  • Assist compositor: Andy Brown
  • Telecine: Mark Horrobin
  • EDITING – Peter Whitmore @ The Editors – & Andy Packer @ Annex Films
  • MUSIC – The Black Keys: Lonely Boy


JAM Showreel


Reel above showcases work completed by Jam and/or collaborative work implemented through other facilities where Jam were involved.

CALPOL – Supermarket

Agency: JWT
Production Co: Bare Films
Director: Betsan Evans Morris
Telecine: Mark Horrobin


Agency: JWT
Agency producer: Romila Sanassy
Production Co: 2AM Films
Producer: Nick Crabb
Director: Kezia
Editor: Sam Sneade @ Speade
Colourist: George K

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